Guideline shop integration

The basis for a conversion-strong and successful listing of your offers is a high-quality data delivery. For example, if your landing page doesn‘t match the data in the feed, users are much more likely to leave your site without buying anything.

This document is intended to assist you in selecting the relevant columns for your assortment(s) to provide the best data quality. This enables solute GmbH to optimally present your offers on billiger.de and other distribution channels and to show the users the offers that most closely match the search query.

Submit all of the REQUIRED attributes listed in our feed specification that apply to your items. Don‘t let the sheer number of possible columns unsettle you. There are some columns that are REQUIRED for all assortments, others only for certain assortments. For some assortments, certain information is required by law.

However, it makes sense in any case to provide as detailed information as possible. We also advise you to specify as many RECOMMENDED attributes as possible. To give you an overview and help you select the columns required for your assortment, there is a glossary in table form at the beginning of this document in which all columns are provided with assortment-specific notes on necessity. You can go from any column to the detailed description.

In addition, please make sure that you only submit offers whose data comply with our guidelines. The order of the columns and the column captions do not need to correspond to the proposal below, but the captions must be unique. If you adhere to our guidelines, this facilitates automatic integration and prevents unnecessary interruptions to listing during structural adjustments in your feed.

These basic conditions must be met:

  • The complete offer data must be available in one feed, please combine several files.
  • The feed must be in CSV, JSON or XML format and can be compressed in all common formats.
  • The different information must not be contradictory.

Ideally, a CSV feed should look like this:

  • The feed must always have a header that describes the fields it contains.
  • Each variant of an article must be submitted as a separate offer in the feed.
  • All rows should have the same number of columns (if a field is not to be filled, it remains empty, that is, there are two column separators next to each other).
  • Column separator: , Comma. Example: name,brand,price,desc,...
  • If a separator (see example below: „ ) occurs in one of the fields, it must be escaped with double
  • quotation marks, or the whole field must be enclosed by double quotation marks.
    Example: Column name: „Flatscreen 25“ Screen diagonal“ becomes „Flatscreen 25“ Screen diagonal
  • The last column does not end with a column separator.
  • List separator: ; (semicolon) Example: Properties column: vegan; gluten-free; sugar-free
  • Encoding UTF-8
  • Further information can be foundhere.


Notes on assortment-specific columns:

  • For some assortments, additional information in extra columns is helpful or even required by law. Specifying this information additionally optimizes the assignment and the filter functions.
  • We would like to point out to you the legal necessity to indicate shipping costs, delivery times and base prices (for articles for which the indication of the base price is required by applicable law) and urge you to deposit these in your offer data file.
  • Additional requirements apply to tyres, rims, vehicle wear parts, contact lenses, pharmacy products / pharmaceutical articles and electronical devices. Please note that certain information such as dioptres, energy efficiency classes, EU labels, consumption values, PZN etc. must be shown in separate columns for each article in order to enable optimum integration.


These contents must be clearly marked in the „condition“ column:


These contents may not be contained in feed:

  • illegal content
  • BDSM content


Information on the protection of minors

FSK18 or USK18 goods must be specified explicitly in the age_rating field.


Notes on international listing

All information in the feed must be in the local language or a supported language for the desired sales country. The feed may only contain one language. Please note that using a supported language instead of the local language may result in you limiting your potential customers in that country, as not every customer is multilingual.


Notes on price transmission

All data and prices in the feed must be end customer prices (including the legal VAT, except for small entrepreneurs) and in the currency of the desired country of sale.


Any questions? Your direct contact to solute GmbH

If you have any questions regarding export/import or the assortment-specific columns, we will be happy to support you individually. You can reach our shop data management at cnfgsltd
or  +49 721 86 95 6 - 60 (selection in the voice menu 1 then 2).

Attributes

LEGEND:

REQUIRED
These attributes are indispensable for a listing

RECOMMENDED
These attributes allow an optimal presentation of the articles

EXAMPLE
Optimal data formatting

LINK
References/dependencies within the document or to external sources

Attributes – Overview

These attributes are required for all offers:

Attributes
Note or dependency

aid (auch: sku / ID)

REQUIRED


    GTIN (for Europe: EAN)

    REQUIRED

    OFFER WITH A GTIN ASSIGNED BY THE MANUFACTURER

      name (also: title)

      REQUIRED


        brand

        REQUIRED


          desc

          REQUIRED


            link

            REQUIRED


              target_url

              REQUIRED


                images

                REQUIRED 


                  price

                  REQUIRED


                    dlv_cost

                    REQUIRED


                      dlv_time

                      REQUIRED


                        shop_cat

                        REQUIRED


                          These attributes are requiered offer-specific or dependent on other attributes:

                          Attributes
                          Note or dependency

                          voucher_price

                          REQUIRED

                          IF VOUCHER_TEXT IS PASSED

                            mpn (auch: mpnr)

                            REQUIRED

                            IF THE ARTICLE DOES NOT HAVE A MANUFACTURERASSIGNED GTIN

                              ppu (auch: base_price)

                              REQUIRED

                              IF LOCAL LAWS AND REGULATIONS REQUIRE THE BASE PRICE TO BE SPECIFIED

                                unit_pricing_measure

                                REQUIRED

                                IF LOCAL LAWS AND REGULATIONS REQUIRE THE BASE PRICE TO BE SPECIFIED

                                  unit_pricing_base_measure

                                  REQUIRED

                                  IF LOCAL LAWS AND REGULATIONS REQUIRE THE BASE PRICE TO BE SPECIFIED

                                    subscription_cost_period

                                    REQUIRED

                                    FOR ARTICLES WITH TERM CONTRACTS

                                      subscription_cost_period_length

                                      REQUIRED

                                      FOR ARTICLES WITH TERM CONTRACTS

                                        subscription_cost_amount_value

                                        REQUIRED

                                        FOR ARTICLES WITH TERM CONTRACTS

                                          energy_efficiency_class

                                          min_energy_efficiency_class

                                          max_energy_efficiency_class

                                          REQUIRED

                                          FOR ARTICLES REQUIRING LABELLING

                                            condition

                                            REQUIRED

                                            FOR USED GOODS

                                              item_group_id

                                              REQUIRED

                                              FOR VARIANTS

                                                quantity_number

                                                REQUIRED

                                                FOR PACKAGING UNITS WITH SEVERAL SAME ARTICLES

                                                  is_bundle

                                                  REQUIRED

                                                  FOR SETS

                                                    size

                                                    REQUIRED

                                                    FOR ALL ARTICLES THAT ARE AVAILABLE IN DIFFERENT SIZES

                                                      color

                                                      REQUIRED

                                                      FOR ALL ARTICLES THAT ARE AVAILABLE IN DIFFERENT COLOURS

                                                        material

                                                        REQUIRED

                                                        REQUIRED FOR VARIANTS:
                                                        MATERIAL COMPOSITION REQUIRED FOR ARTICLES CONSISTING OF 80% TEXTILE FIBRES

                                                          adult

                                                          REQUIRED

                                                          IF AN ARTICLE CONTAINS ONLY ADULT CONTENT

                                                            PZN

                                                            REQUIRED

                                                            FOR PHARMACEUTICAL ARTICLES

                                                              wet_grip

                                                              REQUIRED

                                                              FOR TYRES

                                                                fuel_efficiency

                                                                REQUIRED

                                                                FOR TYRES

                                                                  external_rolling_noise

                                                                  REQUIRED

                                                                  FOR TYRES

                                                                    rolling_noise_class

                                                                    REQUIRED

                                                                    FOR TYRES

                                                                      hsn_tsn

                                                                      REQUIRED

                                                                      FOR CAR PARTS

                                                                        sph_pwr

                                                                        REQUIRED

                                                                        FOR CONTACT LENSES

                                                                          dia

                                                                          REQUIRED

                                                                          FOR CONTACT LENSES

                                                                            bc

                                                                            REQUIRED

                                                                            FOR CONTACT LENSES

                                                                              cyl

                                                                              REQUIRED

                                                                              FOR CONTACT LENSES

                                                                                axis

                                                                                REQUIRED

                                                                                FOR CONTACT LENSES

                                                                                  add

                                                                                  REQUIRED

                                                                                  FOR MULTIFOCALS AND PRESBYOPIC CONTACT LENSES

                                                                                    Attributes
                                                                                    Note or dependency

                                                                                    modified_date

                                                                                    RECOMMENDED


                                                                                      asin

                                                                                      RECOMMENDED


                                                                                        old_price

                                                                                        RECOMMENDED


                                                                                          sale_price

                                                                                          RECOMMENDED


                                                                                            sale_price_effective_date

                                                                                            RECOMMENDED


                                                                                              sale_price_publishing_date

                                                                                              RECOMMENDED


                                                                                                installment

                                                                                                RECOMMENDED


                                                                                                  dlv_cost_AT

                                                                                                  RECOMMENDED


                                                                                                    availability

                                                                                                    RECOMMENDED


                                                                                                      availability_date

                                                                                                      RECOMMENDED

                                                                                                      FOR ARTICLES THAT CAN BE ORDERED IN ADVANCE

                                                                                                        google_product_category

                                                                                                        RECOMMENDED


                                                                                                          google_product_category_ID

                                                                                                          RECOMMENDED


                                                                                                            promo_text

                                                                                                            RECOMMENDED


                                                                                                              voucher_text

                                                                                                              RECOMMENDED


                                                                                                                compatible_products

                                                                                                                RECOMMENDED


                                                                                                                  size_system

                                                                                                                  RECOMMENDED


                                                                                                                    gender

                                                                                                                    RECOMMENDED

                                                                                                                    FOR GENDER-SPECIFIC ARTICLES

                                                                                                                      pattern

                                                                                                                      RECOMMENDED


                                                                                                                        age_rating

                                                                                                                        RECOMMENDED


                                                                                                                          age_group

                                                                                                                          RECOMMENDED

                                                                                                                          FOR TOYS AND BABY FURNITURE CLOTHING

                                                                                                                            platform

                                                                                                                            RECOMMENDED

                                                                                                                            FOR GAMES AND GAMING ACCESSORIES

                                                                                                                              product_type

                                                                                                                              RECOMMENDED

                                                                                                                              ESPECIALLY FOR FASHION AND FURNITURE

                                                                                                                                style

                                                                                                                                RECOMMENDED

                                                                                                                                ESPECIALLY FOR FASHION AND FURNITURE

                                                                                                                                  properties

                                                                                                                                  RECOMMENDED


                                                                                                                                    functions (also: equipment)

                                                                                                                                    RECOMMENDED


                                                                                                                                      height

                                                                                                                                      RECOMMENDED


                                                                                                                                        width

                                                                                                                                        RECOMMENDED


                                                                                                                                          length (also: depth)

                                                                                                                                          RECOMMENDED


                                                                                                                                            Attributes – Detailed view

                                                                                                                                            The following table shows the required and recommended attributes:

                                                                                                                                            General

                                                                                                                                            DESIGNATION DETAILS NOTE

                                                                                                                                            modified_date

                                                                                                                                            RECOMMENDED

                                                                                                                                            Date (and time) of the last change

                                                                                                                                            EXAMPLES
                                                                                                                                            2019-02-25T10:35:00Z
                                                                                                                                            2019-02-25T10:35:00+02:00

                                                                                                                                            Schema.org Date

                                                                                                                                            Specifies the date (and time) of
                                                                                                                                            the last change to the individual offer.

                                                                                                                                            specify in ISO 8601 format

                                                                                                                                              aid (auch: sku / ID)

                                                                                                                                              REQUIRED

                                                                                                                                              einzigartige Artikelnummer

                                                                                                                                              EXAMPLES
                                                                                                                                              123456
                                                                                                                                              13AB53Y
                                                                                                                                              254863-XY


                                                                                                                                              Maximal 50 Zeichen

                                                                                                                                              Schema.org SKU

                                                                                                                                              A unique value must be used
                                                                                                                                              for each article and its variants.

                                                                                                                                              May not be reused

                                                                                                                                              Only valid Unicode characters

                                                                                                                                                asin

                                                                                                                                                RECOMMENDED

                                                                                                                                                Amazon standard
                                                                                                                                                identification number

                                                                                                                                                Max. 10 characters
                                                                                                                                                alphanumeric

                                                                                                                                                A unique value must be used
                                                                                                                                                for each article and its variants.

                                                                                                                                                May not be reused


                                                                                                                                                GTIN (for Europe: EAN)

                                                                                                                                                REQUIRED
                                                                                                                                                FOR ALL NEW ARTICLES WITH A
                                                                                                                                                MANUFACTURER ASSIGNED GTIN

                                                                                                                                                The GTIN/EAN of your article

                                                                                                                                                EXAMPLE
                                                                                                                                                4032314030349

                                                                                                                                                Max. 14 numeric characters per
                                                                                                                                                value - additional spaces and
                                                                                                                                                hyphens are ignored

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                EAN (in Europa/GTIN-13)
                                                                                                                                                13-digit number like 3001234567892
                                                                                                                                                ISBN (for books)
                                                                                                                                                13-digit number like e.g. 978-1455582341. 
                                                                                                                                                ITF-14 (for Multipacks/GTIN-14)
                                                                                                                                                14-digit number like 10856435001702
                                                                                                                                                UPC (in North America/GTIN-12) 
                                                                                                                                                12-sdigit number like 323456789012

                                                                                                                                                Schema.org isbn
                                                                                                                                                Schema.org gtin8
                                                                                                                                                Schema.org gtin12
                                                                                                                                                Schema.org gtin13
                                                                                                                                                Schema.org gtin14 

                                                                                                                                                For compatible articles: Submit
                                                                                                                                                the GTIN of the manufacturer
                                                                                                                                                that has produced the
                                                                                                                                                compatible article

                                                                                                                                                For multipacks (several identical
                                                                                                                                                articles in one packaging unit):
                                                                                                                                                Use the GTIN that refers to the Multipack

                                                                                                                                                For sets (main article bundled
                                                                                                                                                with other articles):
                                                                                                                                                Please do not use the GTIN of
                                                                                                                                                the main item in the set

                                                                                                                                                Multiple GTINs separated with ;


                                                                                                                                                mpn (auch: mpnr)

                                                                                                                                                REQUIRED
                                                                                                                                                IF THE ARTICLE DOES NOT HAVE A GTIN
                                                                                                                                                ASSIGNED BY THE MANUFACTURER

                                                                                                                                                The MPN of your article (Modelnumber,
                                                                                                                                                manufacturer article number)

                                                                                                                                                EXAMPLE
                                                                                                                                                12mx200hl

                                                                                                                                                Max. 64 alphanumeric characters

                                                                                                                                                schema.org mpn

                                                                                                                                                Only from manufacturer

                                                                                                                                                assigned MPNs

                                                                                                                                                MPNs as accurate as possible

                                                                                                                                                Identical articles in different
                                                                                                                                                colors, for example, should be
                                                                                                                                                marked with different MPNs.

                                                                                                                                                name (auch: title)

                                                                                                                                                REQUIRED

                                                                                                                                                article name

                                                                                                                                                EXAMPLE
                                                                                                                                                Apple iPhone 8 64GB Space Grau

                                                                                                                                                Max. 200 characters

                                                                                                                                                Schema.org Name

                                                                                                                                                The following formula is used
                                                                                                                                                for orientation: (<series>)
                                                                                                                                                <modelname> < Model
                                                                                                                                                number> < Product type>
                                                                                                                                                (<Quantity>) < Properties>

                                                                                                                                                In the case of product variants,
                                                                                                                                                at least the minimum quantity
                                                                                                                                                of properties such as colour
                                                                                                                                                and size should be specified in
                                                                                                                                                order to be able to distinguish
                                                                                                                                                between the various variants.

                                                                                                                                                For variants with distinguishing
                                                                                                                                                features such as color or size

                                                                                                                                                brand

                                                                                                                                                REQUIRED
                                                                                                                                                FOR EACH ARTICLE WITH A CLEARLY
                                                                                                                                                ASSIGNED BRAND OR MANUFACTURER OF
                                                                                                                                                THE ARTICLES BRAND.


                                                                                                                                                The brand name of your article

                                                                                                                                                EXAMPLE
                                                                                                                                                solute

                                                                                                                                                Max. 70 characters

                                                                                                                                                Schema.org Brand

                                                                                                                                                Use your store name for the
                                                                                                                                                brand attribute if you make the
                                                                                                                                                item yourself or if your item is
                                                                                                                                                a white label item. For example,
                                                                                                                                                you can use your store name
                                                                                                                                                as a brand when you sell
                                                                                                                                                personalized jewelry or items
                                                                                                                                                made by someone else that you
                                                                                                                                                give a new brand name.

                                                                                                                                                For compatible items, the brand
                                                                                                                                                of the manufacturer who made
                                                                                                                                                the compatible item must be
                                                                                                                                                transferred.

                                                                                                                                                Do not specify original suppliers
                                                                                                                                                brand to indicate product
                                                                                                                                                compatibility.

                                                                                                                                                Further information can be
                                                                                                                                                found here

                                                                                                                                                desc

                                                                                                                                                REQUIRED

                                                                                                                                                Description of the item

                                                                                                                                                EXAMPLE
                                                                                                                                                The digital compact camera with a
                                                                                                                                                maximum resolution of 20 million pixels
                                                                                                                                                and a 10x optical zoom supports the
                                                                                                                                                following storage media: SDHC


                                                                                                                                                Max. 4.000 characters                        

                                                                                                                                                Schema.org Description

                                                                                                                                                Article description, free of advertising
                                                                                                                                                texts

                                                                                                                                                Only give descriptive information
                                                                                                                                                about the article (no html
                                                                                                                                                code, links)

                                                                                                                                                link

                                                                                                                                                REQUIRED
                                                                                                                                                TO TAKE THE USER DIRECTLY TO THE OFFER

                                                                                                                                                Link to the offer in the shop (with
                                                                                                                                                parameters)

                                                                                                                                                EXAMPLES
                                                                                                                                                https://shop-name.de/product/15153 ?utm_
                                                                                                                                                source=billiger.de&utm_medium=cpc&utm_
                                                                                                                                                campaign=Preisvergleich&ref=132

                                                                                                                                                https://beispieltracker.com/xfgrkgmAfGeBLhG

                                                                                                                                                https://shop-name.de/product/15153


                                                                                                                                                Max. 750 characters

                                                                                                                                                Schema.org URL

                                                                                                                                                Link with tracking parameters
                                                                                                                                                for traffic analysis

                                                                                                                                                no obligation to register or
                                                                                                                                                search page to see price and
                                                                                                                                                details on the landing page of
                                                                                                                                                the offer

                                                                                                                                                all information on the landingpage
                                                                                                                                                must match the
                                                                                                                                                information in the feed

                                                                                                                                                target_url

                                                                                                                                                REQUIRED,
                                                                                                                                                TO TAKE THE USER DIRECTLY TO THE OFFER

                                                                                                                                                Link to the offer in the shop (with parameters)

                                                                                                                                                EXAMPLE
                                                                                                                                                https://shop-name.de/product/15153


                                                                                                                                                Max. 750 Zeichen

                                                                                                                                                must correspond to the shop URL

                                                                                                                                                Link without tracking parameters

                                                                                                                                                Parameters for controlling
                                                                                                                                                specific prices can be transferred.

                                                                                                                                                no obligation to register or
                                                                                                                                                search page to see price and
                                                                                                                                                details on the landing page of
                                                                                                                                                the offer

                                                                                                                                                all information on the Landingpage
                                                                                                                                                must match the information in
                                                                                                                                                the feed

                                                                                                                                                images

                                                                                                                                                REQUIRED 

                                                                                                                                                The URL of the main image

                                                                                                                                                RECOMMENDED 
                                                                                                                                                The URLs of other images with
                                                                                                                                                separate-character separated

                                                                                                                                                EXAMPLE [AN IMAGE]
                                                                                                                                                http://www.example.com/image1.jpg

                                                                                                                                                EXAMPLE [SEVERAL PICTURES]
                                                                                                                                                http://www.example.com/image1.jpg; http://
                                                                                                                                                www.example.com/image2.jpg; http://www.
                                                                                                                                                example.com/image3.jpg

                                                                                                                                                Max. 500 characters

                                                                                                                                                Schema.org Image 

                                                                                                                                                JPEG (.jpg/.jpeg), non-animated
                                                                                                                                                GIF (.gif), PNG (.png)

                                                                                                                                                Several images separated by
                                                                                                                                                separators, first image is main
                                                                                                                                                image. Alternatively several
                                                                                                                                                columns with ideally the
                                                                                                                                                following designations: images_front,
                                                                                                                                                image_back, image_side,
                                                                                                                                                image_oblique, image_top,
                                                                                                                                                image_detail, image_milieu

                                                                                                                                                Image size: at least 500 x 500
                                                                                                                                                pixels for good individual
                                                                                                                                                presentation of the images in
                                                                                                                                                offers

                                                                                                                                                Note that more and more users
                                                                                                                                                are using equipment with
                                                                                                                                                highresolution displays. Therefore,
                                                                                                                                                the transmission of images with
                                                                                                                                                1,000 x 1,000 pixels is desirable
                                                                                                                                                for the zoom function.

                                                                                                                                                Released Images or Image
                                                                                                                                                Background Pure White (Hex
                                                                                                                                                #FFFFFF or RGB 255-255-255)

                                                                                                                                                Do not submit a placeholder or
                                                                                                                                                generic image.

                                                                                                                                                Product can be seen completely
                                                                                                                                                on the main picture and in the
                                                                                                                                                frontal view

                                                                                                                                                Only the product can be seen,
                                                                                                                                                no colour or size variants, no
                                                                                                                                                parts that are not Included in
                                                                                                                                                delivery (example tires with
                                                                                                                                                rims, parasol stand with base
                                                                                                                                                plates, etc.)

                                                                                                                                                No borders, frames, logos,
                                                                                                                                                watermarks or other graphics

                                                                                                                                                Prices

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                price

                                                                                                                                                REQUIRED

                                                                                                                                                Article price

                                                                                                                                                EXAMPLE
                                                                                                                                                15.00

                                                                                                                                                Schema.org Price Specification 

                                                                                                                                                Price incl. VAT

                                                                                                                                                Must match the price on the
                                                                                                                                                landing page

                                                                                                                                                Must be clearly visible on the
                                                                                                                                                target page of your shop

                                                                                                                                                Must be visible without
                                                                                                                                                registration

                                                                                                                                                Must be denominated in the
                                                                                                                                                currency of the country of
                                                                                                                                                distribution

                                                                                                                                                Price <= 0.00 is not allowed and
                                                                                                                                                leads to rejection of the article.

                                                                                                                                                old_price

                                                                                                                                                RECOMMENDED

                                                                                                                                                The strike price of your article

                                                                                                                                                EXAMPLE
                                                                                                                                                19.99

                                                                                                                                                Schema.org Price Specification 

                                                                                                                                                Price originally called up for the
                                                                                                                                                article in the shop.

                                                                                                                                                Is optically highlighted

                                                                                                                                                and displayed with percentage
                                                                                                                                                savings

                                                                                                                                                voucher_price

                                                                                                                                                REQUIRED
                                                                                                                                                IF VOUCHER_TEXT IS PASSED

                                                                                                                                                EXAMPLE
                                                                                                                                                5.99

                                                                                                                                                Schema.org Price Specification 

                                                                                                                                                The price reduced by the value
                                                                                                                                                of the voucher.

                                                                                                                                                sale_price

                                                                                                                                                RECOMMENDED

                                                                                                                                                bargain price

                                                                                                                                                EXAMPLE
                                                                                                                                                12.49

                                                                                                                                                Schema.org Price Specification 

                                                                                                                                                Price indication of articles in the

                                                                                                                                                Sale/Special offer Indication of
                                                                                                                                                special offer period sale_price_
                                                                                                                                                effective_date
                                                                                                                                                and Publication
                                                                                                                                                date sale_price_publishing_date
                                                                                                                                                possible

                                                                                                                                                sale_price_effective_date

                                                                                                                                                RECOMMENDED

                                                                                                                                                special offer period

                                                                                                                                                EXAMPLE
                                                                                                                                                2016-02-24T13:00-0800/2016-02-
                                                                                                                                                29T15:30-0800

                                                                                                                                                period (according to ISO 8601
                                                                                                                                                standard)

                                                                                                                                                Specifies the start and end
                                                                                                                                                dates separated by a slash.

                                                                                                                                                sale_price_publishing_date

                                                                                                                                                RECOMMENDED

                                                                                                                                                Special offer publication date

                                                                                                                                                EXAMPLE
                                                                                                                                                2016-02-24T13:00-0800

                                                                                                                                                time (according to ISO 8601
                                                                                                                                                standard)

                                                                                                                                                Date from which the special
                                                                                                                                                price for can be used for
                                                                                                                                                marketing purposes

                                                                                                                                                e.g. sending a newsletter that
                                                                                                                                                article XY will be available
                                                                                                                                                tomorrow at a special price

                                                                                                                                                ppu (auch: base_price)

                                                                                                                                                REQUIRED
                                                                                                                                                IF THE BASIC PRICE IS SPECIFIED AFTER
                                                                                                                                                LOCAL LAWS AND REGULATIONS
                                                                                                                                                IS NECESSARY, OTHERWISE

                                                                                                                                                RECOMMENDED

                                                                                                                                                Price per unit of measure

                                                                                                                                                EXAMPLES
                                                                                                                                                perfume:
                                                                                                                                                59.90€ / 100 ml
                                                                                                                                                pet food:
                                                                                                                                                0.80€ / 100 g

                                                                                                                                                Max. 32 characters

                                                                                                                                                Schema.org Price Specification 

                                                                                                                                                The basic price is used to
                                                                                                                                                display comparable values for
                                                                                                                                                different package sizes on the
                                                                                                                                                basis of a unit measure.

                                                                                                                                                Hint:
                                                                                                                                                For Google PLA only the
                                                                                                                                                columns unit_pricing_measure
                                                                                                                                                and unit_pricing_base_measure
                                                                                                                                                are supported.

                                                                                                                                                unit_pricing_measure

                                                                                                                                                REQUIRED
                                                                                                                                                IF THE BASE PRICE SPECIFICATION
                                                                                                                                                ACCORDING TO LOCAL LAWS AND
                                                                                                                                                REGULATIONS IS NECESSARY, OTHERWISE

                                                                                                                                                RECOMMENDED

                                                                                                                                                Measure for basic price
                                                                                                                                                In the format: [number] [unit].

                                                                                                                                                EXAMPLE
                                                                                                                                                500 ml

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                Weight: oz, lb, mg, g, kg
                                                                                                                                                Volume (US imperial): floz, pt, qt, gal
                                                                                                                                                Volume (metric): ml, cl, l, cbm
                                                                                                                                                Length: in, ft, yd, cm, m
                                                                                                                                                Area: sqft, sqm
                                                                                                                                                Per unit: ct

                                                                                                                                                Schema.org Price Specification 

                                                                                                                                                Specifies the content quantity
                                                                                                                                                or dimensions of the article.

                                                                                                                                                Is specified with a standard
                                                                                                                                                dimension for comparison
                                                                                                                                                purposes.

                                                                                                                                                find further information here

                                                                                                                                                unit_pricing_base_measure

                                                                                                                                                REQUIRED
                                                                                                                                                IF THE BASE PRICE SPECIFICATION ACCORDING
                                                                                                                                                TO LOCAL LAWS AND REGULATIONS IS
                                                                                                                                                NECESSARY, OTHERWISE

                                                                                                                                                RECOMMENDED

                                                                                                                                                Standard measurement for basic price
                                                                                                                                                In format: [number] [unit]

                                                                                                                                                EXAMPLES
                                                                                                                                                100 ml, 100 g

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                Weight: oz, lb, mg, g, kg
                                                                                                                                                Volume (US imperial): floz, pt, qt, gal
                                                                                                                                                Volume (metric): ml, cl, l, cbm
                                                                                                                                                Length: in, ft, yd, cm, m
                                                                                                                                                Area: sqft, sqm
                                                                                                                                                Per unit: ct

                                                                                                                                                SUPPORTED NUMBERS
                                                                                                                                                1, 10, 100, 2, 4, 8
                                                                                                                                                ADDITIONAL SUPPORTED VALUES
                                                                                                                                                75 cl, 750 ml, 50 kg, 1.000 kg

                                                                                                                                                Schema.org UnitPriceSpecification 

                                                                                                                                                The unit_pricing_base_measure
                                                                                                                                                attribute lets you include the
                                                                                                                                                denominator for your unit
                                                                                                                                                price. For example, you might
                                                                                                                                                be selling 150ml of perfume,
                                                                                                                                                but users are interested in
                                                                                                                                                seeing the price per 100ml.

                                                                                                                                                If you submit unit_pricing_
                                                                                                                                                measure
                                                                                                                                                 attrubute, then use
                                                                                                                                                 unit_pricing_base_measure
                                                                                                                                                to specify the unit of
                                                                                                                                                measurement on which the
                                                                                                                                                price per packaging unit is
                                                                                                                                                based. To make the unit prices
                                                                                                                                                more comparable for all ads
                                                                                                                                                on a page, your ad might show
                                                                                                                                                a different base measure than
                                                                                                                                                what you provide here.

                                                                                                                                                Use the same type of units
                                                                                                                                                as you used for unit_pricing_
                                                                                                                                                measure
                                                                                                                                                . For example, if you
                                                                                                                                                use sqm for unit_pricing_
                                                                                                                                                measure
                                                                                                                                                , then use sqm for
                                                                                                                                                unit_pricing_base_measure.

                                                                                                                                                find further information here

                                                                                                                                                Term-dependent costs

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                subscription_cost_period

                                                                                                                                                REQUIRED
                                                                                                                                                FOR ARTICLES WITH TERM CONTRACTS

                                                                                                                                                accounting period

                                                                                                                                                EXAMPLE
                                                                                                                                                month

                                                                                                                                                Duration of a single payroll
                                                                                                                                                period (either month or year).

                                                                                                                                                Further information can be
                                                                                                                                                found here.

                                                                                                                                                subscription_cost_period_length

                                                                                                                                                REQUIRED
                                                                                                                                                FOR ARTICLES WITH TERM CONTRACTS

                                                                                                                                                subscription period

                                                                                                                                                BEISPIELE
                                                                                                                                                 
                                                                                                                                                12

                                                                                                                                                Number of payroll periods
                                                                                                                                                (months or years)

                                                                                                                                                Further information can be
                                                                                                                                                found here.

                                                                                                                                                subscription_cost_amount_value

                                                                                                                                                REQUIRED
                                                                                                                                                FOR ARTICLES WITH TERM CONTRACTS

                                                                                                                                                Monthly amount

                                                                                                                                                EXAMPLE
                                                                                                                                                25

                                                                                                                                                Amount the buyer has to pay
                                                                                                                                                monthly

                                                                                                                                                Further information can be
                                                                                                                                                found here.

                                                                                                                                                installment

                                                                                                                                                RECOMMENDED

                                                                                                                                                monthly installment and term

                                                                                                                                                EXAMPLE 
                                                                                                                                                12:35,00

                                                                                                                                                35.00 € monthly fee for a
                                                                                                                                                Term of 12 months

                                                                                                                                                Details of the installment
                                                                                                                                                amount and term can be
                                                                                                                                                specified for articles for
                                                                                                                                                installment payment

                                                                                                                                                Availability and delivery time

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                dlv_cost

                                                                                                                                                REQUIRED

                                                                                                                                                Shipping costs of the article to the
                                                                                                                                                destination country

                                                                                                                                                EXAMPLE
                                                                                                                                                5.99
                                                                                                                                                free of shipping costs:
                                                                                                                                                0.00

                                                                                                                                                10 characters

                                                                                                                                                Shipping costs of the respective
                                                                                                                                                article when shipping within the
                                                                                                                                                destination country

                                                                                                                                                If you are shipping free of charge
                                                                                                                                                from a certain value of goods and
                                                                                                                                                the offer exceeds this limit, please
                                                                                                                                                enter the value 0.00.

                                                                                                                                                Missing shipping costs lead in
                                                                                                                                                most cases to purchase aborts

                                                                                                                                                dlv_cost_AT

                                                                                                                                                RECOMMENDED

                                                                                                                                                Shipping costs of the item from
                                                                                                                                                stock to Austria

                                                                                                                                                EXAMPLE
                                                                                                                                                7.99
                                                                                                                                                free of shipping costs
                                                                                                                                                0.00

                                                                                                                                                Shipping costs of the respective
                                                                                                                                                article when shipping to Austria

                                                                                                                                                If you are shipping free from a
                                                                                                                                                certain value of goods and the
                                                                                                                                                offer exceeds this limit, please
                                                                                                                                                enter the value 0.00.

                                                                                                                                                Missing shipping costs lead in
                                                                                                                                                most cases to purchase aborts

                                                                                                                                                dlv_time

                                                                                                                                                REQUIRED

                                                                                                                                                Delivery time of the article

                                                                                                                                                EXAMPLE
                                                                                                                                                2 working days
                                                                                                                                                1-3 days

                                                                                                                                                80 characters

                                                                                                                                                Delivery time of the article from
                                                                                                                                                the time of order acceptance or
                                                                                                                                                complete payment.

                                                                                                                                                Always specify with unit,
                                                                                                                                                otherwise days are assumed.

                                                                                                                                                availability

                                                                                                                                                RECOMMENDED

                                                                                                                                                Availability of the article

                                                                                                                                                EXAMPLE
                                                                                                                                                in stock

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                in stock
                                                                                                                                                out of stock
                                                                                                                                                preorder

                                                                                                                                                Schema.org Availability

                                                                                                                                                Availability of the article

                                                                                                                                                The specification must match
                                                                                                                                                the availability on the target
                                                                                                                                                page.

                                                                                                                                                availability_date

                                                                                                                                                RECOMMENDED
                                                                                                                                                FOR ARTICLES THAT CAN BE ORDERED IN
                                                                                                                                                ADVANCE

                                                                                                                                                Date from which a pre-ordered
                                                                                                                                                Article available

                                                                                                                                                EXAMPLE
                                                                                                                                                2019-02-24 [JJJJ-MM-TT]

                                                                                                                                                Schema.org AvailabilityStarts

                                                                                                                                                Schema.org AvailabilityEnds

                                                                                                                                                Use this attribute when
                                                                                                                                                submitting the value preorder
                                                                                                                                                for availability

                                                                                                                                                This information is decisive for
                                                                                                                                                the purchase

                                                                                                                                                stock_quantity

                                                                                                                                                RECOMMENDED

                                                                                                                                                Number of items you have in stock

                                                                                                                                                EXAMPLE
                                                                                                                                                5

                                                                                                                                                Use this attribute when
                                                                                                                                                submitting the value in_stock
                                                                                                                                                for availability

                                                                                                                                                Catergory

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                shop_cat

                                                                                                                                                REQUIRD

                                                                                                                                                Unique category of the article in
                                                                                                                                                the shop in the language of the
                                                                                                                                                country of sale.

                                                                                                                                                EXAMPLE
                                                                                                                                                Kitchen, Household & Living
                                                                                                                                                > coffee, tea & espresso
                                                                                                                                                > Espresso maker

                                                                                                                                                Enter the category path of the
                                                                                                                                                offer from your shop

                                                                                                                                                No general terms such as
                                                                                                                                                „Sale Offer“, „Top Deal“

                                                                                                                                                Without additives from
                                                                                                                                                manufacturer and model data

                                                                                                                                                Categories must be in the
                                                                                                                                                language of the country of sale,
                                                                                                                                                alternatively in a supported
                                                                                                                                                language.

                                                                                                                                                google_product_category

                                                                                                                                                RECOMMENDED

                                                                                                                                                Unique category of the article at
                                                                                                                                                Google in the language of the sales
                                                                                                                                                country

                                                                                                                                                EXAMPLE
                                                                                                                                                Clothing & Accessories > Clothing >
                                                                                                                                                Outerwear > Coats & Jackets

                                                                                                                                                Enter the category path of the
                                                                                                                                                offer at Google

                                                                                                                                                No general terms such as
                                                                                                                                                „Sale Offer“, „Top Deal“

                                                                                                                                                Without additives from
                                                                                                                                                manufacturer and model data

                                                                                                                                                Categories must be in the
                                                                                                                                                language of the country of sale,
                                                                                                                                                alternatively in a supported
                                                                                                                                                language.

                                                                                                                                                Find out more here.

                                                                                                                                                google_product_category_ID

                                                                                                                                                RECOMMENDED

                                                                                                                                                The Google-defined numeric ID of
                                                                                                                                                the product category for your item.

                                                                                                                                                EXAMPLE
                                                                                                                                                499676

                                                                                                                                                Enter the numeric category ID
                                                                                                                                                of the offer at Google

                                                                                                                                                Find out more here.

                                                                                                                                                Promotions and vouchers

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                promo_text

                                                                                                                                                RECOMMENDED

                                                                                                                                                EXAMPLE
                                                                                                                                                - Pick-up in a retail shop possible (01234
                                                                                                                                                Beispielhausen)
                                                                                                                                                - 5 € voucher for newsletter registration
                                                                                                                                                - 10% discount for new customers

                                                                                                                                                Max. 100 characters text, no html
                                                                                                                                                code

                                                                                                                                                Display of e.g: Voucher actions,
                                                                                                                                                new customer discount, special
                                                                                                                                                delivery conditions (e.g. delivery
                                                                                                                                                up to site, two-man service),
                                                                                                                                                special payment methods
                                                                                                                                                (financing, etc.)

                                                                                                                                                voucher_text

                                                                                                                                                RECOMMENDED

                                                                                                                                                EXAMPLE
                                                                                                                                                7 SAVINGS (7% discount from 1 EUR - 10.000
                                                                                                                                                EUR Cost value, not redeemed for books)

                                                                                                                                                max. 100 characters text, no html
                                                                                                                                                code

                                                                                                                                                Used exclusively for displaying
                                                                                                                                                coupon codes

                                                                                                                                                The coupon code must be at
                                                                                                                                                the beginning, followed by a
                                                                                                                                                space and the coupon text in
                                                                                                                                                brackets.

                                                                                                                                                No formatting and line breaks

                                                                                                                                                For affected offers MUST be
                                                                                                                                                passed in the column price
                                                                                                                                                or an additional column
                                                                                                                                                (e.g voucher_price the price
                                                                                                                                                reduced by the value of the
                                                                                                                                                voucher).

                                                                                                                                                The voucher_text should only
                                                                                                                                                be transmitted during the
                                                                                                                                                promotion period. Before and
                                                                                                                                                after this, the column should
                                                                                                                                                remain empty, not deleted.

                                                                                                                                                Energy efficiency (EU label)

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                energy_efficiency_class 


                                                                                                                                                min_energy_efficiency_class 


                                                                                                                                                max_energy_efficiency_class

                                                                                                                                                special case luminaires:
                                                                                                                                                energy_efficiency_class_illuminant

                                                                                                                                                REQUIRED
                                                                                                                                                FOR SUBJECT TO MANDATORY LABELLING
                                                                                                                                                ARTICLES
                                                                                                                                                IN COMPLIANCE WITH LOCAL LAWS OR
                                                                                                                                                REGULATIONS


                                                                                                                                                The energy efficiency class of your
                                                                                                                                                article

                                                                                                                                                EXAMPLES
                                                                                                                                                ENERGY_EFFICIENCY_CLASS

                                                                                                                                                A+

                                                                                                                                                MIN_ENERGY_EFFICIENCY_CLASS
                                                                                                                                                A+

                                                                                                                                                MAX_ENERGY_EFFICIENCY_CLASS
                                                                                                                                                D

                                                                                                                                                Specify the attribute

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                A+++
                                                                                                                                                A++
                                                                                                                                                A+
                                                                                                                                                A
                                                                                                                                                B
                                                                                                                                                C
                                                                                                                                                D
                                                                                                                                                E
                                                                                                                                                F
                                                                                                                                                G

                                                                                                                                                If your products target any
                                                                                                                                                of the EU member states or
                                                                                                                                                Switzerland, consider the
                                                                                                                                                legal requirements on this
                                                                                                                                                matter defined in the national
                                                                                                                                                implementation acts of the EU
                                                                                                                                                directive 2017/1369 and any
                                                                                                                                                other applicable local law.

                                                                                                                                                The min_energy_efficiency_class
                                                                                                                                                value must be smaller than the
                                                                                                                                                max_energy_efficiency_class
                                                                                                                                                value. For example, your scale
                                                                                                                                                must run from A to D rather
                                                                                                                                                than D to A.

                                                                                                                                                The energy_efficiency_class
                                                                                                                                                value you provide must be
                                                                                                                                                within the range of the
                                                                                                                                                min_energy_efficiency_class value
                                                                                                                                                and the
                                                                                                                                                max_energy_efficiency_class value.
                                                                                                                                                For example, if your range runs
                                                                                                                                                from A to D, your energy_efficiency_class
                                                                                                                                                value may not be G.

                                                                                                                                                It’s strongly recommended that
                                                                                                                                                you submit energy_efficiency_
                                                                                                                                                class
                                                                                                                                                , min_energy_efficiency_
                                                                                                                                                class
                                                                                                                                                , and max_energy_
                                                                                                                                                efficiency_class
                                                                                                                                                for applicable
                                                                                                                                                products. You might need
                                                                                                                                                provide this class for these
                                                                                                                                                types of products:

                                                                                                                                                Refrigerators

                                                                                                                                                Freezers

                                                                                                                                                Washing machines

                                                                                                                                                Tumble dryers

                                                                                                                                                Combined washer dryers

                                                                                                                                                Wine-storage appliances

                                                                                                                                                Dishwashers

                                                                                                                                                Ovens

                                                                                                                                                Water heaters

                                                                                                                                                Air conditioners

                                                                                                                                                Televisions

                                                                                                                                                special case:
                                                                                                                                                For lamps with built-in illuminant,
                                                                                                                                                please enter the energy efficiency
                                                                                                                                                class of the illuminant in the
                                                                                                                                                additional column „energy_efficiency_
                                                                                                                                                class_illuminant

                                                                                                                                                Detailed article description

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                condition

                                                                                                                                                REQUIRED
                                                                                                                                                FOR USED GOODS

                                                                                                                                                state

                                                                                                                                                EXAMPLE
                                                                                                                                                new
                                                                                                                                                refurbished
                                                                                                                                                used

                                                                                                                                                If no specification is made, new
                                                                                                                                                is assumed by default.

                                                                                                                                                Further information can be
                                                                                                                                                found here

                                                                                                                                                item_group_id

                                                                                                                                                REQUIRED
                                                                                                                                                WITH VARIANTS

                                                                                                                                                ID for a group of variants that are
                                                                                                                                                available in different versions.

                                                                                                                                                EXAMPLE
                                                                                                                                                AB12345

                                                                                                                                                Max. 50 alphanumeric characters

                                                                                                                                                The item_group_id stands
                                                                                                                                                for a unique ID for a group
                                                                                                                                                of variants that are available
                                                                                                                                                in different versions
                                                                                                                                                (distinguishing features)

                                                                                                                                                Use an item group ID for a
                                                                                                                                                group of variants that has
                                                                                                                                                at least one of the following
                                                                                                                                                attributes:

                                                                                                                                                color, size, pattern, material,
                                                                                                                                                age group, gender

                                                                                                                                                For each individual group of
                                                                                                                                                variants, use a unique value,
                                                                                                                                                preferably the parent item
                                                                                                                                                number.

                                                                                                                                                For each item in the group
                                                                                                                                                of variants, enterthe same
                                                                                                                                                attributes. For example, if an
                                                                                                                                                item is available in different
                                                                                                                                                sizes and colors, submit the
                                                                                                                                                size and color attributes to
                                                                                                                                                the item_group_id attribute
                                                                                                                                                for each item with an identical
                                                                                                                                                value.

                                                                                                                                                Further information can be
                                                                                                                                                found here

                                                                                                                                                compatible_products

                                                                                                                                                RECOMMENDED

                                                                                                                                                Compatible Articles

                                                                                                                                                EXAMPLE
                                                                                                                                                DCP 130;330;540;750;FAX 1360;1460; MFC 240;
                                                                                                                                                3360;440;5460;5860;660

                                                                                                                                                Example for KMP B9 - Printer
                                                                                                                                                cartridge - 1 x black


                                                                                                                                                VW MULTIVAN T5 7HM;7HN;
                                                                                                                                                7HF;7EF;7EM;7EN

                                                                                                                                                Example for rear lamp left Hella
                                                                                                                                                2SK 008 579-091 VW MULTIVAN T5

                                                                                                                                                List of the main articles
                                                                                                                                                compatible article

                                                                                                                                                e.g. compatible printer model
                                                                                                                                                for ink and toner

                                                                                                                                                quantity_number

                                                                                                                                                REQUIRED
                                                                                                                                                FOR PACKAGING UNITS WITH SEVERAL
                                                                                                                                                SAME ARTICLES

                                                                                                                                                The number of identical articles in
                                                                                                                                                one multipack

                                                                                                                                                BEISPIEL
                                                                                                                                                6

                                                                                                                                                Whole number greater than 1
                                                                                                                                                (multipacks must contain more than
                                                                                                                                                one item)

                                                                                                                                                Submit this attribute when
                                                                                                                                                a group of identical items is
                                                                                                                                                assembled and sold as a unit

                                                                                                                                                EXAMPLE
                                                                                                                                                3 ink cartridges sold together in one
                                                                                                                                                packaging unit

                                                                                                                                                2 identical speakers sold together

                                                                                                                                                Specify the number of items in
                                                                                                                                                the packaging unit.

                                                                                                                                                If you do not submit the
                                                                                                                                                attribute, we assume that only
                                                                                                                                                one article is contained in the
                                                                                                                                                packaging unit.

                                                                                                                                                is_bundle

                                                                                                                                                REQUIRED
                                                                                                                                                FOR SETS

                                                                                                                                                Indicates that the item is a
                                                                                                                                                composite group with different
                                                                                                                                                items, including a main item.

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                yes
                                                                                                                                                no

                                                                                                                                                Specify yes if you want to create
                                                                                                                                                a set with different articles and
                                                                                                                                                a main article have put together.
                                                                                                                                                Example: Game console with
                                                                                                                                                one game

                                                                                                                                                If you do not submit the
                                                                                                                                                attribute, the Default value no
                                                                                                                                                used

                                                                                                                                                Please note the notes under
                                                                                                                                                GTIN

                                                                                                                                                size

                                                                                                                                                REQUIRED
                                                                                                                                                FOR ALL ARTICLES THAT ARE LISTED IN
                                                                                                                                                AVAILABLE IN DIFFERENT SIZES ARE

                                                                                                                                                The size of your item

                                                                                                                                                EXAMPLE
                                                                                                                                                XL
                                                                                                                                                L
                                                                                                                                                33
                                                                                                                                                34
                                                                                                                                                40

                                                                                                                                                Max. 100 Zeichen

                                                                                                                                                For variants, enter the same
                                                                                                                                                value for the item_group_id
                                                                                                                                                attribute and different Values
                                                                                                                                                for size

                                                                                                                                                Specify a size, not the range
                                                                                                                                                of sizes in the the article is
                                                                                                                                                available

                                                                                                                                                size_system

                                                                                                                                                RECOMMENDED

                                                                                                                                                The country of the sizing system
                                                                                                                                                used for the article.

                                                                                                                                                EXAMPLE
                                                                                                                                                DE

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                US
                                                                                                                                                UK
                                                                                                                                                EU
                                                                                                                                                DE
                                                                                                                                                FR
                                                                                                                                                IT
                                                                                                                                                INT.

                                                                                                                                                If you do not submit this
                                                                                                                                                attribute, the default value is
                                                                                                                                                the size system of the country
                                                                                                                                                of distribution.

                                                                                                                                                color

                                                                                                                                                REQUIRED
                                                                                                                                                FOR ALL ARTICLES, WHICH ARE
                                                                                                                                                AVAILABLE IN DIFFERENT COLOURS

                                                                                                                                                RECOMMENDED
                                                                                                                                                FOR ALL OTHERS

                                                                                                                                                The colour of your article

                                                                                                                                                EXAMPLE
                                                                                                                                                schwarz

                                                                                                                                                Max. 100 alphanumeric characters
                                                                                                                                                (max. 40 characters per color)

                                                                                                                                                Schema.org Color

                                                                                                                                                no digits, e.g. 0 2 4 6 8

                                                                                                                                                no alphanumeric characters like
                                                                                                                                                #fff000

                                                                                                                                                no references to the article or
                                                                                                                                                the picture, e.g. „see picture“.

                                                                                                                                                not several color names
                                                                                                                                                to a word together, e.g.
                                                                                                                                                RotPinkBlau. instead with a ;
                                                                                                                                                (e.g. red;pink;blue)

                                                                                                                                                no value for the color
                                                                                                                                                specification that is not a color,
                                                                                                                                                e.g. not multi-colored, different,

                                                                                                                                                mixed, for men, for women or
                                                                                                                                                no specification

                                                                                                                                                If article has multiple colors
                                                                                                                                                main color first

                                                                                                                                                For variants: Specify the same
                                                                                                                                                value for the item_group_id
                                                                                                                                                attribute and different values for color

                                                                                                                                                gender

                                                                                                                                                RECOMMENDED
                                                                                                                                                FOR GENDER SPECIFIC ARTICLES

                                                                                                                                                Gender for which your article is
                                                                                                                                                intended

                                                                                                                                                EXAMPLE
                                                                                                                                                unisex

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                male
                                                                                                                                                female
                                                                                                                                                unisex
                                                                                                                                                 

                                                                                                                                                Schema.org Suggested gender

                                                                                                                                                For variants: Enter the same
                                                                                                                                                value for the item_group_id
                                                                                                                                                attribute and different values
                                                                                                                                                for gender.

                                                                                                                                                material

                                                                                                                                                REQUIRED
                                                                                                                                                MATERIAL REQUIRED FOR VARIANTS
                                                                                                                                                MATERIAL COMPOSITION
                                                                                                                                                REQUIRED FOR ARTICLES WHICH ARE UP TO
                                                                                                                                                80% MADE OF TEXTILE FIBRES

                                                                                                                                                RECOMMENDED
                                                                                                                                                FOR ALL OTHER ARTICLES

                                                                                                                                                The substance or material of your
                                                                                                                                                article

                                                                                                                                                EXAMPLE MATERIAL
                                                                                                                                                leather

                                                                                                                                                EXAMPLES VISCOSE
                                                                                                                                                98% cotton
                                                                                                                                                2% spandex

                                                                                                                                                Max. 200 characters

                                                                                                                                                To specify multiple materials
                                                                                                                                                for a single article and not
                                                                                                                                                for variants, add a primary
                                                                                                                                                material followed by up to
                                                                                                                                                two secondary materials
                                                                                                                                                separated by a semicolon.
                                                                                                                                                For example, do not write
                                                                                                                                                CottonPolyesterElasthan, but
                                                                                                                                                cotton;polyester;elasthan

                                                                                                                                                Specify outer material, filler
                                                                                                                                                material, etc. in separate
                                                                                                                                                columns.

                                                                                                                                                For textiles consisting of at least
                                                                                                                                                80% textile fibres, state the
                                                                                                                                                exact material composition.

                                                                                                                                                For variants, enter the same
                                                                                                                                                value for the attribute
                                                                                                                                                item_group_id and different values
                                                                                                                                                for material

                                                                                                                                                pattern

                                                                                                                                                RECOMMENDED

                                                                                                                                                The pattern or the graphic
                                                                                                                                                print design of your article

                                                                                                                                                EXAMPLES
                                                                                                                                                spotted
                                                                                                                                                plaid
                                                                                                                                                hearts
                                                                                                                                                stars

                                                                                                                                                Max. 100 characters

                                                                                                                                                For variants, specify the same
                                                                                                                                                value for item_group_id and
                                                                                                                                                different values for pattern

                                                                                                                                                age_rating

                                                                                                                                                RECOMMENDED 

                                                                                                                                                age rating

                                                                                                                                                EXAMPLES
                                                                                                                                                USK:18
                                                                                                                                                FSK:16

                                                                                                                                                Max. 100 characters

                                                                                                                                                For offers with age rating such
                                                                                                                                                as games or movies.

                                                                                                                                                If this field is not filled, the age
                                                                                                                                                rating must be specified in the
                                                                                                                                                offer description name

                                                                                                                                                Indication in years

                                                                                                                                                age_group

                                                                                                                                                RECOMMENDED
                                                                                                                                                FOR TOYS AND BABY FURNITURE, CLOTHES

                                                                                                                                                The demographic target group /
                                                                                                                                                age group for which your article is
                                                                                                                                                intended

                                                                                                                                                EXAMPLE
                                                                                                                                                infant

                                                                                                                                                UNTERSTÜTZTE WERTE

                                                                                                                                                newborn
                                                                                                                                                Up to 3 months

                                                                                                                                                infant
                                                                                                                                                Between 3 and 12 months

                                                                                                                                                toddler
                                                                                                                                                Between 1 and 5 years

                                                                                                                                                kids
                                                                                                                                                Between 5 and 13 years of age

                                                                                                                                                adult
                                                                                                                                                Usually aged 13 and over

                                                                                                                                                One value per article must be
                                                                                                                                                stated

                                                                                                                                                For variants:
                                                                                                                                                Specify the same value for the
                                                                                                                                                item_group_id attribute and
                                                                                                                                                different values for age_group

                                                                                                                                                Further information can be
                                                                                                                                                found here

                                                                                                                                                adult

                                                                                                                                                REQUIRED
                                                                                                                                                IF AN ARTICLE HAS CONTENT ONLY FOR
                                                                                                                                                ADULTS

                                                                                                                                                Refers to an article with sexually
                                                                                                                                                suggestive content

                                                                                                                                                EXAMPLE
                                                                                                                                                yes

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                yes
                                                                                                                                                no

                                                                                                                                                Choose yes if this particular
                                                                                                                                                article has nudity or sexually
                                                                                                                                                suggestive content

                                                                                                                                                If you do not select the
                                                                                                                                                attribute, the default value no
                                                                                                                                                is used.

                                                                                                                                                platform

                                                                                                                                                RECOMMENDED
                                                                                                                                                FOR GAMES AND GAMING ACCESSORIES

                                                                                                                                                platform

                                                                                                                                                EXAMPLE
                                                                                                                                                Berserk and the Band of the Hawk (PlayStation PS4) -> PS4

                                                                                                                                                For games: on which platform
                                                                                                                                                the game can be used.

                                                                                                                                                For accessories: for which
                                                                                                                                                platform the accessory is
                                                                                                                                                compatible

                                                                                                                                                If an article is compatible with
                                                                                                                                                multiple platforms is, values
                                                                                                                                                comma-separated perform

                                                                                                                                                product_type

                                                                                                                                                RECOMMENDED
                                                                                                                                                ESPECIALLY FOR FASHION AND FURNITURE

                                                                                                                                                Fashion:
                                                                                                                                                Dress type, Shoe type, Pocket type,
                                                                                                                                                Sunglasses type, Watch type

                                                                                                                                                EXAMPLE FASHION
                                                                                                                                                evening dress
                                                                                                                                                leather skirt
                                                                                                                                                man‘s shirt
                                                                                                                                                muscle shirt
                                                                                                                                                ballerina
                                                                                                                                                pumps
                                                                                                                                                sandals
                                                                                                                                                pilot glasses
                                                                                                                                                travel bag
                                                                                                                                                analogue clock

                                                                                                                                                With furniture:
                                                                                                                                                types of furniture, type of bed, type
                                                                                                                                                of upholstered furniture, type of
                                                                                                                                                wardrobe, type of table


                                                                                                                                                EXAMPLE FURNITURE
                                                                                                                                                metal bed
                                                                                                                                                corner couch
                                                                                                                                                coffee table
                                                                                                                                                standing shelf
                                                                                                                                                corner kitchen
                                                                                                                                                high pile carpet

                                                                                                                                                Specifies the items within a
                                                                                                                                                category or item group.

                                                                                                                                                style

                                                                                                                                                RECOMMENDED
                                                                                                                                                ESPECIALLY FOR FASHION AND FURNITURE

                                                                                                                                                Style of the article

                                                                                                                                                BEISPIELE
                                                                                                                                                antik
                                                                                                                                                minimalistic

                                                                                                                                                Describes the style of an article

                                                                                                                                                properties

                                                                                                                                                RECOMMENDED

                                                                                                                                                Properties of te acticle

                                                                                                                                                EXAMPLES
                                                                                                                                                insulated
                                                                                                                                                waterproof
                                                                                                                                                gluten-free

                                                                                                                                                Describes the properties of an
                                                                                                                                                article.

                                                                                                                                                functions

                                                                                                                                                RECOMMENDED

                                                                                                                                                Functions of the article

                                                                                                                                                EXAMPLES
                                                                                                                                                Automatic switch-off
                                                                                                                                                Date display
                                                                                                                                                Face recognition

                                                                                                                                                Describes the functions and
                                                                                                                                                functionalities of an article.

                                                                                                                                                equipment

                                                                                                                                                RECOMMENDED

                                                                                                                                                Equipment of the article

                                                                                                                                                EXAMPLES
                                                                                                                                                rotating foot
                                                                                                                                                headrest
                                                                                                                                                sweat-resistant membrane keyboard

                                                                                                                                                Describes the features of an
                                                                                                                                                article to be highlighted.

                                                                                                                                                Dimensions (mm)

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                height

                                                                                                                                                RECOMMENDED

                                                                                                                                                Height of the article

                                                                                                                                                EXAMPLE

                                                                                                                                                40 cm

                                                                                                                                                Always enter the dimensions
                                                                                                                                                with the unit of measurement.

                                                                                                                                                Please specify width, length and
                                                                                                                                                depth in separate columns

                                                                                                                                                width

                                                                                                                                                RECOMMENDED

                                                                                                                                                Width of the article

                                                                                                                                                EXAMPLE

                                                                                                                                                2 m

                                                                                                                                                Always enter the dimensions
                                                                                                                                                with the unit of measurement.

                                                                                                                                                Please specify height, width and
                                                                                                                                                depth in separate columns

                                                                                                                                                length

                                                                                                                                                RECOMMENDED

                                                                                                                                                Length of the article

                                                                                                                                                EXAMPLE
                                                                                                                                                80 cm

                                                                                                                                                Always enter the dimensions
                                                                                                                                                with the unit of measurement.

                                                                                                                                                Please specify height, width and
                                                                                                                                                depth in separate columns

                                                                                                                                                depth

                                                                                                                                                RECOMMENDED

                                                                                                                                                Tiefe des Artikels


                                                                                                                                                BEISPIEL
                                                                                                                                                3 mm

                                                                                                                                                Always enter the dimensions
                                                                                                                                                with the unit of measurement.

                                                                                                                                                Please specify height, width and
                                                                                                                                                length in separate columns

                                                                                                                                                Relevant attributes for pharmacies

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                PZN

                                                                                                                                                REQUIRED
                                                                                                                                                FOR PHARMACEUTICAL ARTICLES

                                                                                                                                                pharmaceutical registration number

                                                                                                                                                EXAMPLES
                                                                                                                                                13751848

                                                                                                                                                8-digit, numeric


                                                                                                                                                Relevant attributes for tyres (EU label)

                                                                                                                                                DESGINATION DETAILS NOTE

                                                                                                                                                wet_grip

                                                                                                                                                REQUIRED
                                                                                                                                                FOR TYRES

                                                                                                                                                wet grip

                                                                                                                                                EXAMPLE
                                                                                                                                                B

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                Text from A to F (except D)


                                                                                                                                                fuel_efficiency

                                                                                                                                                REQUIRED
                                                                                                                                                FOR TYRES

                                                                                                                                                fuel efficiency

                                                                                                                                                EXAMPLE
                                                                                                                                                A

                                                                                                                                                SUPPORTED VALUES
                                                                                                                                                A to G (except D)


                                                                                                                                                external_rolling_noise

                                                                                                                                                REQUIRED
                                                                                                                                                FOR TYRES

                                                                                                                                                rolling noise

                                                                                                                                                EXAMPLE
                                                                                                                                                72dB

                                                                                                                                                Specify value in decibels

                                                                                                                                                rolling_noise_class

                                                                                                                                                REQUIRED
                                                                                                                                                FOR TYRES

                                                                                                                                                rolling noises

                                                                                                                                                EXAMPLE
                                                                                                                                                1

                                                                                                                                                For tyres produced from
                                                                                                                                                01.06.2012 the tyre labels are
                                                                                                                                                required

                                                                                                                                                Values between 1 and 3 permissible

                                                                                                                                                Relevant attributes for car parts

                                                                                                                                                BEZEICHNUNG DETAILS NOTE

                                                                                                                                                hsn_tsn

                                                                                                                                                REQUIRED
                                                                                                                                                FOR AUTO PARTS

                                                                                                                                                HSN (manufacturer key number)
                                                                                                                                                and TSN (type key number)

                                                                                                                                                EXAMPLES
                                                                                                                                                7104431
                                                                                                                                                7104501

                                                                                                                                                7-digit

                                                                                                                                                comma separated list possible

                                                                                                                                                you are also welcome to send
                                                                                                                                                us a separate column with the

                                                                                                                                                compatible models incl. brands
                                                                                                                                                e.g. VW Passat Variant (3G5) 1.4
                                                                                                                                                TSI 4Motion

                                                                                                                                                Relevant attributes for contact lenses

                                                                                                                                                DESIGNATION DETAILS NOTE

                                                                                                                                                sph_pwr

                                                                                                                                                REQUIRED
                                                                                                                                                FOR CONTACT LENSES

                                                                                                                                                Dioptres, also sphere

                                                                                                                                                EXAMPLES
                                                                                                                                                -2.75
                                                                                                                                                -1.5
                                                                                                                                                +2,25

                                                                                                                                                Value from -30.0 to 30.0 dpt

                                                                                                                                                Stepwise 0.25

                                                                                                                                                dia

                                                                                                                                                REQUIRED
                                                                                                                                                FOR CONTACT LENSES

                                                                                                                                                Diameter in mm

                                                                                                                                                EXAMPLES
                                                                                                                                                13.0
                                                                                                                                                14.4
                                                                                                                                                15.0

                                                                                                                                                value from 8.0 to 15.0 mm

                                                                                                                                                Stepwise 0.1

                                                                                                                                                bc

                                                                                                                                                REQUIRED
                                                                                                                                                FOR CONTACT LENSES

                                                                                                                                                Base curve, or radius in mm

                                                                                                                                                EXAMPLES
                                                                                                                                                8.3
                                                                                                                                                8.9

                                                                                                                                                value from 8.3 to 9.0 mm

                                                                                                                                                Stepwise 0.1

                                                                                                                                                cyl

                                                                                                                                                REQUIRED
                                                                                                                                                FOR CONTACT LENSES

                                                                                                                                                Cylinder in dpt

                                                                                                                                                EXAMPLES
                                                                                                                                                -0.25
                                                                                                                                                -2.75

                                                                                                                                                value from -0.25 to -10.0 dpt

                                                                                                                                                Stepwise 0.25

                                                                                                                                                axis

                                                                                                                                                REQUIRED
                                                                                                                                                FOR CONTACT LENSES

                                                                                                                                                Axis in degrees

                                                                                                                                                EXAMPLES
                                                                                                                                                20
                                                                                                                                                130

                                                                                                                                                Value from 0 to 180 degrees

                                                                                                                                                Stepwise 10

                                                                                                                                                add

                                                                                                                                                REQUIRED
                                                                                                                                                FOR MULTIFOCALS AND PRESBYOPIC
                                                                                                                                                CONTACT LENSES

                                                                                                                                                close-up addition

                                                                                                                                                EXAMPLES
                                                                                                                                                +1.00
                                                                                                                                                +2.50

                                                                                                                                                Value from +1.00 to +4.00 ADD

                                                                                                                                                Stepwise 0.50

                                                                                                                                                High ADD, Medium ADD, Low
                                                                                                                                                ADD

                                                                                                                                                Ihre Vorteile im Überblick 

                                                                                                                                                Reichweite

                                                                                                                                                Unser Preisvergleichsportal billiger.de erreicht über 20 Mio. Online-Shopper und steigert die Markenbekanntheit in Ihrer Zielgruppe.

                                                                                                                                                Sehr gute Conversion-Rate

                                                                                                                                                Durch verschiedene Filterfunktionen und zahlreiche Produktdaten garantieren wir Ihnen kaufbereite Nutzer, hochwertigen Traffic und eine sehr gute Conversion-Rate. 

                                                                                                                                                Google-Shopping-Kampagnen

                                                                                                                                                Als Google-CSS-Premium-Partner können wir für Sie Shopping-Anzeigen auf Google platzieren und Ihre Kampagnen ständig optimieren. 

                                                                                                                                                Transparenz

                                                                                                                                                In Ihrem Partnerbereich zeigen wir Ihnen jeden einzelnen Klick mit IP-Adresse, Session-ID und Time-Stamp. Sie sehen genau wann und wie oft Ihre Produkte geklickt werden.

                                                                                                                                                Persönliche Betreuung

                                                                                                                                                Unser Expertenteam steht Ihnen zu unseren Öffnungszeiten durchgehend persönlich zur Verfügung. 

                                                                                                                                                Top-Partner

                                                                                                                                                Wir kooperieren mit zahlreichen namhaften Partnern und listen ausschließlich geprüfte Online-Shops.  

                                                                                                                                                Das sagen unsere Kunden

                                                                                                                                                Logo Timeshop24

                                                                                                                                                Seit über 10 Jahren sind wir Kunde bei der solute GmbH und können uns seitdem über stetig wachsende Umsätze und tolle Verkaufserfolge freuen. Der Full Managed Google CSS PLA Service der solute GmbH überzeugte uns und hat uns geholfen den Ertrag im Bereich Google PLA substantiell zu steigern."

                                                                                                                                                Oliver Bolk 
                                                                                                                                                Geschäftsleitung/Inhaber Timeshop24.de Ltd.

                                                                                                                                                 

                                                                                                                                                Logo Farfetch

                                                                                                                                                „Öffnung des PLA-Kanals mit der solute GmbH verlief einwandfrei. Das Experten-Team kümmert sich um unsere optimale Aussteuerung und liefert uns transparente Resultate. Wir freuen uns auf eine baldige internationale Expansion.“

                                                                                                                                                Martin Zirfas
                                                                                                                                                Performance Marketing Manager at Farfetch London

                                                                                                                                                Logo Timeshop24

                                                                                                                                                „Anfangs waren wir bezüglich der PLA-CSS-Thematik skeptisch, da wir bereits selbst Google-Shopping betreiben. Doch die Liveschaltung zeigte, dass unsere eigene Kampagne dadurch nicht beeinflusst wird. Wir profitieren nun von einer cleveren Präsenz und Reichweite und steigerten unseren Umsatz dadurch enorm.“

                                                                                                                                                Lars Kleff
                                                                                                                                                Inhaber GAP-Aktuell GmbH

                                                                                                                                                Logo shopping.de

                                                                                                                                                Die Kampagnenaussteuerung und der Support durch das solute-Team ist einwandfrei und wir profitieren hierdurch sowohl von der sehr guten Performance als auch von substantieller Umsatzsteigerung“

                                                                                                                                                Steffen Müller
                                                                                                                                                Geschäftsführer shopping.de Handels GmbH

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