Google CLA international

International Google Shopping Ads with Mimanda ist zertifizierter Premium CSS Partner

Mimanda - Comparison Listing Ads

Google CLA (Comparison Listing Ads) is one of the latest and most exciting formats that Google has to offer in the field of advertising. With Mimanda we offer you the exclusive opportunity to access the advantages of a Google CSS Premium Partner - you can also benefit from our Google Shopping expertise: customer acquisition, sales increase and expansion of your reach with CLA via Mimanda, your international price comparison website.

Google Shopping via Mimanda

The CLA ad format is a kind of showcase in which a user is shown products from various price comparison websites, according to his search query. With CLA and price comparison websites, Google offers the user the possibility to compare prices and products with each other and therefore make a better purchase decision. With our CLA ads, online merchants have the opportunity to address and attract customers they cannot reach themselves (online shops themselves do not have access to this ad format, only price comparison portals/CSS).

How do Comparison Listing Ads work?

With CLA, users are shown various product images from online shops that participate in CLA via Mimanda. By clicking on a corresponding CLA ad, the user is redirected to Mimanda. With CLA, Google offers the possibility for the user to not only see an ad with a specific product, but also to choose an ad that first takes the user to a price comparison portal of his choice. Here the customer has the chance to compare prices and products independently and individually according to his wishes. For this purpose, the user can access the portal's functionalities, such as filter options, price comparisons as well as shop and product ratings, in order to make a well-founded purchase decision. In this way, the online merchants listed on Mimanda receive particularly well-qualified users with a high purchase intention.

As one of the best-known price comparison portals, we have a large amount of cross-shop data, AI technologies and automation processes at our disposal, which we can use for you to optimize CLA control.

How can you use CLA?

Comparison Listing Ads is an ad format exclusively for price comparison website. With Mimanda you have the opportunity to reach and acquire new customers that you cannot reach yourself - without incurring direct Google bidding costs for you (these are covered by us). Costs only arise for you if and when a user is redirected to the product page of your online shop via the landing page of our price comparison website Mimanda.

By clicking on the tab "Comparison Sites", the user can access the CLA ad formats:

CLA display format
CLA display format
Exemplary result when searching on Google for "sony playstation 4"

Requirements to benefit from CLA

  • You list your offers on Mimanda. This forms the basis for our Google Shopping experts to create individual and optimized CLA ads using Business Intelligence and AI technologies. In addition to high-performance CLA campaigns, you also receive high-performance listings of your offers on the website

  • You have opted in Mimanda (solute GmbH) for Shopping Ads.

Benefit from our advantages with Google CLA via Mimanda

Certified Google CSS-PREMIUM Partner

Google Ads expert since 2004

Security with further increasing requirements for CSS partners by Google

Optimized bid management, based on the latest Business Intelligence and AI technologies

Providing a consistent conversion or e-commerce tracking for your shop

Direct communication of our Google Shopping specialists with Google

Logo Mimanda

Any questions? Please contact us.

New customers:

Sales Team

Existing customer:

Key-Account Management


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Google CSS Partner Mimanda

Mimanda is Google-certified Premium CSS partner

As one of the largest Google CSS Premium Partners, Mimanda simplifies access to this important and powerful marketing platform (Google). We help you to increase your reach and visibility on the Internet as well as the profitability of your advertising spending. This includes the creation of Google Shopping accounts, the configuration of new campaigns as well as the optimization of existing campaigns and continuous performance monitoring.

Additional Information

Sales Tracking

Sales Tracking

Download our sales tracking integration guide

Feed Spezifikationen

Feed Specification

Download our feed specification

Google FAQ

Google FAQ

The Google merchant center provides additional information


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