Google CLA (Comparison Listing Ads) is one of the latest and most exciting formats that Google has to offer in the field of advertising. With Mimanda we offer you the exclusive opportunity to access the advantages of a Google CSS Premium Partner - you can also benefit from our Google Shopping expertise: customer acquisition, sales increase and expansion of your reach with CLA via Mimanda, your international price comparison website.
The CLA ad format is a kind of showcase in which a user is shown products from various price comparison websites, according to his search query. With CLA and price comparison websites, Google offers the user the possibility to compare prices and products with each other and therefore make a better purchase decision. With our CLA ads, online merchants have the opportunity to address and attract customers they cannot reach themselves (online shops themselves do not have access to this ad format, only price comparison portals/CSS).
With CLA, users are shown various product images from online shops that participate in CLA via Mimanda. By clicking on a corresponding CLA ad, the user is redirected to Mimanda. With CLA, Google offers the possibility for the user to not only see an ad with a specific product, but also to choose an ad that first takes the user to a price comparison portal of his choice. Here the customer has the chance to compare prices and products independently and individually according to his wishes. For this purpose, the user can access the portal's functionalities, such as filter options, price comparisons as well as shop and product ratings, in order to make a well-founded purchase decision. In this way, the online merchants listed on Mimanda receive particularly well-qualified users with a high purchase intention.
As one of the best-known price comparison portals, we have a large amount of cross-shop data, AI technologies and automation processes at our disposal, which we can use for you to optimize CLA control.
Comparison Listing Ads is an ad format exclusively for price comparison website. With Mimanda you have the opportunity to reach and acquire new customers that you cannot reach yourself - without incurring direct Google bidding costs for you (these are covered by us). Costs only arise for you if and when a user is redirected to the product page of your online shop via the landing page of our price comparison website Mimanda.
By clicking on the tab "Comparison Sites", the user can access the CLA ad formats:
Certified Google CSS-PREMIUM Partner
Google Ads expert since 2004
Security with further increasing requirements for CSS partners by Google
Optimized bid management, based on the latest Business Intelligence and AI technologies
Providing a consistent conversion or e-commerce tracking for your shop
Direct communication of our Google Shopping specialists with Google
Mimanda is Google-certified Premium CSS partner
As one of the largest Google CSS Premium Partners, Mimanda simplifies access to this important and powerful marketing platform (Google). We help you to increase your reach and visibility on the Internet as well as the profitability of your advertising spending. This includes the creation of Google Shopping accounts, the configuration of new campaigns as well as the optimization of existing campaigns and continuous performance monitoring.