Sales increase with Google CLA via is certified premium CSS partner ist zertifizierter Premium CSS Partner

This is Google CLA with

As a price comparison website and Google premium CSS partner, we have the exclusive opportunity to place the latest Google advertising format, the so-called Comparison Listing Ads (CLA), on the Google search results page. Customer acquisition, sales increase and expansion of your reach - simple and fast and with your Google Shopping experts from

What is Google CLA? The new ad format is a kind of virtual shop window in which a user of several price comparison portals can see different products matching his or her search query.

With CLA, Google or the price comparison portals offer the user the opportunity to discover a larger product selection, compare prices and products with each other and therefore make an informed purchase decision. With our CLA ads, online retailers have the opportunity to address and attract customers they cannot reach themselves (online shops themselves do not have access to this ad format, only price comparison websites).

Simple principle - great effect

Google Shopping experts, Business Intelligence and AI technologies check and optimize your data/offers and generate high-performance CLA campaigns.

Google CLA via

In order to benefit from the additional reach of the CLA ads, you need to list your offers on and remain active on (solute GmbH) opted in for shopping ads. In this case, we can also upload your data feed to Google which forms the basis for suitable offers to be available for a CLA ad, offer images to be displayed and the CLA ad to be presented by us on Google.

There are no direct costs for CLA ads (these are covered by us; Google auction procedure on CPC basis), only if a user is forwarded to the product page of your online shop via the landing page of our price comparison portal

With CLA, users are shown various product images of online shops that participate in CLA via By clicking on one of the CLA ads, the user is redirected to and can use the website's functionalities, such as filter options, price comparison, test reports, shop and product reviews, to make their purchase decision. In this way, the online merchants listing on receive particularly well pre-qualified users with a high purchase intent.

By clicking on the tab "Comparison Sites", the user can access the CLA ad formats:

CLA display format
CLA display format
Exemplary result when searching on Google for "sony playstation 4"

Your benefits with Google CLA via

Certified Google CSS-PREMIUM Partner

Google Ads expert since 2004

Security with further increasing requirements for CSS partners by Google

Optimized bid management, based on the latest Business Intelligence and AI technologies

Providing a consistent conversion or e-commerce tracking for your shop

Direct communication of our Google Shopping specialists with Google

Premium services for your shop

  • As one of the largest and best-known price comparison websites, we have access to a wide range of cross-shop data, AI technologies and automation processes for optimized CLA control.

  • In addition to high-performance PLA campaigns, you also receive high-performance listings of your offers on the well-known portal

This is how customers find your products via Google CLA

So finden Kunden Ihre Produkte über Google CLA

Any questions? Please contact us.

New customers:

Sales Team

Existing customers:

Key-Account Management


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We go international

Do you also ship your products internationally? Then expand your CLA CSS campaign with our international program! All you have to do is create a separate campaign with its own data feed and our experienced team will take care of the rest. ist zertifizierter Premium CSS Partner is Google-certified Premium CSS partner

As one of the largest Google CSS Premium Partners, simplifies access to this important and powerful marketing platform (Google). We help you to increase your reach and visibility on the Internet as well as the profitability of your advertising spending. This includes the creation of Google Shopping accounts, the configuration of new campaigns as well as the optimization of existing campaigns and continuous performance monitoring.

Customer Testimonials

Logo Werkzeug & Maschinehandel Meyer

“The excellent cooperation with solute enabled us to significantly increase our reach among all target groups. We were especially impressed by the strong growth of our sales in this sector. This allowed us to spend more budget, which was directed towards the required targets. We thank the experts at solute for their active support.”

Isabell Beese
Manager Media- & Online-Marketing Sales eCommerce & Marketing - Thalia Bücher GmbH


"At first we were skeptical about the topic PLA-CSS as we already do Google shopping ourselves. But the live feed showed that it didn't affect our own campaign. We are now benefiting from a clever presence and reach, which has increased our sales enormously.”

Lars Kleff
Owner GAP-Aktuell GmbH

Logo Farfetch

"Launching our PLA channel with solute GmbH was just perfect. The team of experts takes care of the ideal control and provides us with transparent results. We are looking forward to an international expansion soon".

Martin Zirfas
Performance Marketing Manager at Farfetch London

Logo Timeshop24

"We have been a customer of solute GmbH for more than 10 years and have been able to enjoy steadily growing sales and great success in sales ever since. The full managed Google CSS PLA service of solute GmbH convinced us and helped us to substantially increase our income in Google PLA."

Oliver Bolk 
Management/Owner Ltd.


Additional Information

Sales Tracking

Sales Tracking

Download our sales tracking integration guide

Feed Spezifikationen

Feed Specification

Download our feed specification

Google FAQ

Google FAQ

The Google merchant center provides additional information


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