As a price comparison website and Google premium CSS partner, we have the exclusive opportunity to place the latest Google advertising format, the so-called Comparison Listing Ads (CLA), on the Google search results page. Customer acquisition, sales increase and expansion of your reach - simple and fast and with your Google Shopping experts from billiger.de.
What is Google CLA? The new ad format is a kind of virtual shop window in which a user of several price comparison portals can see different products matching his or her search query.
With CLA, Google or the price comparison portals offer the user the opportunity to discover a larger product selection, compare prices and products with each other and therefore make an informed purchase decision. With our CLA ads, online retailers have the opportunity to address and attract customers they cannot reach themselves (online shops themselves do not have access to this ad format, only price comparison websites).
Google Shopping experts, Business Intelligence and AI technologies check and optimize your data/offers and generate high-performance CLA campaigns.
In order to benefit from the additional reach of the CLA ads, you need to list your offers on billiger.de and remain active on billiger.de (solute GmbH) opted in for shopping ads. In this case, we can also upload your data feed to Google which forms the basis for suitable offers to be available for a CLA ad, offer images to be displayed and the CLA ad to be presented by us on Google.
There are no direct costs for CLA ads (these are covered by us; Google auction procedure on CPC basis), only if a user is forwarded to the product page of your online shop via the landing page of our price comparison portal billiger.de.
With CLA, users are shown various product images of online shops that participate in CLA via billiger.de. By clicking on one of the CLA ads, the user is redirected to billiger.de and can use the website's functionalities, such as filter options, price comparison, test reports, shop and product reviews, to make their purchase decision. In this way, the online merchants listing on billiger.de receive particularly well pre-qualified users with a high purchase intent.
By clicking on the tab "Comparison Sites", the user can access the CLA ad formats:
Certified Google CSS-PREMIUM Partner
Google Ads expert since 2004
Security with further increasing requirements for CSS partners by Google
Optimized bid management, based on the latest Business Intelligence and AI technologies
Providing a consistent conversion or e-commerce tracking for your shop
Direct communication of our Google Shopping specialists with Google
Do you also ship your products internationally? Then expand your CLA CSS campaign with our international program! All you have to do is create a separate campaign with its own data feed and our experienced team will take care of the rest.
billiger.de is Google-certified Premium CSS partner
As one of the largest Google CSS Premium Partners, billiger.de simplifies access to this important and powerful marketing platform (Google). We help you to increase your reach and visibility on the Internet as well as the profitability of your advertising spending. This includes the creation of Google Shopping accounts, the configuration of new campaigns as well as the optimization of existing campaigns and continuous performance monitoring.
“The excellent cooperation with solute enabled us to significantly increase our reach among all target groups. We were especially impressed by the strong growth of our sales in this sector. This allowed us to spend more budget, which was directed towards the required targets. We thank the experts at solute for their active support.”
Manager Media- & Online-Marketing Sales eCommerce & Marketing - Thalia Bücher GmbH
"At first we were skeptical about the topic PLA-CSS as we already do Google shopping ourselves. But the live feed showed that it didn't affect our own campaign. We are now benefiting from a clever presence and reach, which has increased our sales enormously.”
Owner GAP-Aktuell GmbH
"Launching our PLA channel with solute GmbH was just perfect. The team of experts takes care of the ideal control and provides us with transparent results. We are looking forward to an international expansion soon".
Performance Marketing Manager at Farfetch London
"We have been a customer of solute GmbH for more than 10 years and have been able to enjoy steadily growing sales and great success in sales ever since. The full managed Google CSS PLA service of solute GmbH convinced us and helped us to substantially increase our income in Google PLA."
Management/Owner Timeshop24.de Ltd.