Channel Report

We show you the advantages of our price comparison portal – besides general information you get all relevant figures, important facts as well as insights into our business model.


years of experience
in e-commerce

3.3 Mil.

potential new customers reach per month


per month




page views
per visitor

About the Channel is one of the best-known and most-used price comparison sites in Germany. The product spectrum ranges from entertainment electronics, pharmaceuticals, household and garden supplies to fashion, sports, games and leisure articles. In addition to the pure product comparison, also offers a rate check for gas, electricity, finance and car insurance.

At the same time, is not just a site where users can find the cheapest price. The portal is regarded much more as an important source of information that intercepts the user immediately before their purchase decision.

» For you as an online store, the potential customers supplied by could not be easier to reach!

• Convincing through simple & transparent price comparison

Customer account

Intuitive navigation +
filter options


Test reports &
product reviews

Price information

Deals & bargains

• and comprehensive consulation

Purchase advisor per category

The online editorial team provides valuable information and unique shopping tips for the             1,100 different categories on the price comparison.

Price-demand index

At the same time, the price-demand index shows the current price level of the most frequently requested items on – by product range or product category. 

Product descriptions

The detailed product descriptions show at one glance not only specific product details, also the advantages and disadvantages, as well as information about the respective manufacturer.

Price development | Price alert

In addition to general and product-specific information, the user also receives important information on the price of indivudial products, like the price tendency – which shows, for example, the best price within a year.

To provide the best buying experience for our users, we work at full speed every day.

4 Mil.

editorially maintained products

240 Mil.

offers international

1 Bn. +

offer modifications per day

Strengths of the channel


The high willingness to buy, which the user shows through his concrete interest, results in low COS and high conversion rates for our stores.


Our content-rich pages are not only an important guide for users, they also generate high organic reach which pushes us to the top of the search engines.


Customer first is our mission.                                  Therefore, we have developed our own tracking system that gives our store customers transparent insights – and thus helps to sustainably increase sales.

Our business model = your traffic source

You simply transmit your data feed to Your data will be standardized and processed by experts – for optimal output.

Online shoppers search on the internet or specifically at and due to the prepared data feed they stumble upon your offers here on

With only one click, the user can directly access the desired product in your store, where the purchase will be completed.

Yay! You are not only present, you also gain new customers who increase the sales volume of your store.

Our target group = your future customers

Our users are very heterogeneous and cover almost all areas of life as a result to the broad and large product catalog. You tend to reach people who think in a targeted manner, inform themselves well before making a purchase and want to shop safely online.

*The figures given are based on assumptions.


              Ratio of women                              and men                


are older
than 40


are employed as employees
of civil servants


have a high level of

Our top categories = your sales opportunity

Good to know: But also seasonal products such as pools, lounge furniture, garden barbecues and various pet-related products drive the performance.

+ 2.000 satisfied shops from all verticals advertise by us

Interested? Then contact our experts!

Simply fill out the form and send request!

Download report as PDF?


We use cookies on our website. Some are technically necessary, others are third-party cookies to show you personalized advertising and retargeting ads. Please select which ones you want to allow in the settings.

Cookie Settings

Here you can find an overview of all cookies used. You can give your consent to the individual categories or providers.

We use technically necessary cookies, which are required for the basic functionality of the website. You cannot deactivate these cookies. The use is based on the legal basis according to Art. 6 para. 1 p. 1 lit. c) and f) GDPR.
These cookies are used by third parties to display personalized advertising and retargeting ads by following visitors on websites.
We use Google Conversion Tracking, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("Google"), whose headquarters are in the USA. Google Conversion Tracking is an analysis tool to measure advertising and analyse actions. Legal basis: Legal basis for the use is Art. 6 para. 1 lit. a GDPR. With your consent, you agree to the processing of the personal data relating to you collected for the analysis, including the processing of your data in the USA. You can find further information here:
We use Facebook Pixel, a service provided by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland ("Facebook"), whose headquarters are in the United States. The Facebook Pixel is an analytics tool to measure advertising and analyze actions. Legal basis: The use is based on the legal basis according to Art. 6 para. 1 p. 1 lit. a) GDPR. With your consent, you agree to the processing of personal data concerning you collected for the analysis, including the processing of your data in the USA. You can find more information here:
This website uses the Insight tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, whose headquarters are in the USA. With the help of the LinkedIn Insight Tag, we use the retargeting function and can display targeted advertising outside the website to visitors to our website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.
Legal basis: The use of LinkedIn Insight and the processing of the data is based exclusively on Art. 6 para. 1 lit. a GDPR. With your consent, you agree to the processing of personal data concerning you for targeted advertising, including the processing of your data in the USA. The data transfer to the USA is based on the standard contractual clauses of the EU Commission.
You can find more information here: