Case Study
How solute increased baby-walz's sales and conversion through Microsoft Advertising.
Industry
Baby articles
Target group
Women and men aged between
35 and 49 years old
Location
Germany
Campaigns
Microsoft Shopping Ads
Company
Baby-walz was founded in 1952 and is now a leading omni-channel retailer in the area of baby products with an extensive range.
Baby-walz relies on both: reowned top brands and exclusive private labels. The range extends from the most important items of baby equipment to maternity fashion to play and leisure articles for a lifetime of fun and games. There is also a large selection of strollers, car seats, furniture and care products to make life with small children even more pleasant and enjoyable for families.
Status quo and objective
baby-walz is a long-term customer at solute and very satisfied with the related successes and services. After already achieving great campaign results on the billiger.de and our partner network, a new, high-performance channel of the solute network is now to be developed with Microsoft in order to expand the portfolio.
New target group
Microsoft search engine users are in average older and therefore more affluent, which makes them a meaningful and worthwhile target group.
Traffic performance
Besides Google, access another high-performance channel via Microsoft.
Market penetration
By adopting a multi-channel approach, baby-walz aims to maintain its presence in the very competitive e-commerc market.
Challenges
COMPETITIVE MARKET FOR BABY PRODUCTS
NEW MARKET CONDITIONS
SOPHISTICATED
DATABASE
CONSTANT & INCREASING CONVERSIONS
Approach
PRODUKT DATA OPTIMIZATION
With the help of exclusive data from the solute universe, the product data will be optimized for better visibility in Microsofts' search engines.
CAMPAIGNS- SETUP
Combined with Microsoft's own data such as In-Market and LinkedIn Audiences, products are segmented from the feed to provide optimal mapping of performance-relevant factors.
ANALYSIS & OPTIMIZATION
In order to react to market movements and to offer optimal long-term results, the campaigns are constantly analyzed and adapted.
" We value the excellent customer care at solute, in person as well as professionally in all areas. As a customer, we are always at the center of attention, as are our goals. Especially due to the proactive, prudent actions of the solute team, we were able to increase our success in a short time. The very good accessibility and ahort response times shows solute as a trustworthy and reliable partner, so that we know we are in good hands here."
Lorena Unger Head of Online Marketing at baby-walz GmbH
Results
Within a year, the specialist team at solute was able to implement high-performance Microsoft Shopping Ads for baby-walz. As a result, we were able to significantly increase the clciks as well as the sales and revenues in the baby-walz online store.
* comp. July 2020 until July 2021
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