Case Study

Baby Sweets

How Baby Sweets achieved +223 % more conversions per day on Amazon

Industry

Baby articles

Focus

Clothing for babys and toddlers

Location

Germany

Campaigns

Amazon Advertising

Company

Founded in 2016 as a brainchild of Tino and Tom, Baby Sweets is a retail trade company specializing in baby and toddler fashion.

Through their own online shop and their Amazon storefront, Baby Sweets sells over 700 different products for their customers loved ones. Their Facebook following ia rapidly growing, amassing over 400,000 page "Likes" - a testament to the popularity of their products.

Status quo and objective

As a young e-commerce startup, Baby Sweets treid to develop efficient marketing methods to reach their desired ACOS-goals (Advertising Cost of Sale) from the start and applied them to generate results using Amazon Ads.

Starting with automatic campaigns, the team began transferring keywords into manual campaigns one by one. Additionally, they used Excel sheets to help organize and launch new ads. A lack of experience led to a high amount of man-hours to establish and optimize advertising campaigns.

They quickly realized they needed a fully-automated solution. As a result, Baby Sweets Amazon activities have been supported by Adspert since November 2018.

Objective

MINIMIZE
TIME EFFORT

OPTIMIZE HIGH NUMBERS
OF PRODUCTS

ACHIEVE
ACOS-GOALS

"Since the collaboration, we have seen a continuous improvement of our ACoS target-settings. Furthermore, our sales figures have increased. We don't have to spend as much as time monitoring and maintaining campaigns anymore, and the time saved can be invested in developing other important parts of our company.

The well structured and intuitive dashboard is a tremendous help when managing campaigns. We are completely satisfied with the results so far and are happy with the continuous development of the system."

Tino Hartmann and Tom Wachsmann Founders of Baby Sweets

Results

167

saved man-hours

+2000

new Keywords

+11%

Return on Investments (ROI)

After just one month (November 2018 - December 2018) significant results were achieved. During this time Adspert was able to increase Baby Sweets' brand awareness, complete thousands of bid adjustments, and fully automate the addition and exclusion of over 2,000 keywords, saving the Baby Sweets' team hundreds of man hours.