Industry Report
Pharmaceuticals
In our report, we share how pharmaceutical industry work in our network soluteNet and you'll find valuable insights that will help you position your products for greater success.
In the last two years in particular, pharmacy industry has increasingly shifted from the conventional retail store to the online channel.
More and more customers are no longer willing to pay the proverbial
pharmacy prices and are actively comparing prices to find a good deal. Increasingly, the decision to buy
is also being made online - from 2019 to 2020 alone, online sales of pharmaceuticals grew by a
whopping 54%.
The target group
In 2021, 6 out of 10 people regularly buy medicines online
Between the ages of 16 and 29, it is even more than 7 out of 10 people*
*https://de.statista.com/statistik/daten/studie/901431/umfrage/online-kauf-von-medikamenten-in-deutschland-nach-alter/#:~:text=Laut%20einer%20Bitkom%2DUmfrage%20aus,Medikamente %20bei%20Versandapotheken%20zu%20kaufen.
Trend
Online is becoming increasingly important - Growth in online sales in the Pharmaceuticals from 2019 to 2020
*https://www.deutsche-apothekerzeitung.de/news/artikel/2021/01/27/apotheken-legen-im-onlinehandel-zu
Advertiser
155
Shops
60K
Offers
The pharmaceutical sector are characterized by a relatively large number of
advertisers in the same or similar segments. The density of offers is high,
so it is even more important to be active with your own listings where the
competition is active, e.g. via shopping ads in search engines or on price
comparison portals.
Performance
For our advertisers, we were able to achieve the following goals in our network 2022:
Channels
PURCHASE RATE
Via Microsoft Advertising, Shopping Ads reach a more
affluent target group (users are on average older and
have a higher level of education) - this is also reflected
in a 1.7 times higher purchase rate compared to
Google CSS
TRAFFIC VOLUMEN
Seasonality
The purchase rate also indicates the seasonality of the sector - in summer, the purchase rate falls due to the
fact that fewer acute illnesses trigger purchases as a result of the good weather. By contrast, the purchase
rate starts to rise again significantly from October onwards - the first flu epidemic ensures that demand for
medicines is significantly higher again. This is followed directly by the second flu epidemic of the winter, which
also causes the purchase rate to rise again in the coming weeks.
Price-demand
With our price-demand index you can see price developments and the current price level of the
most requested items on billiger.de. It is calculated from a selection of around 60,000 products
from the "Pharmaceuticals" range.
Interested? Then contact our experts!
Just fill out the form and send request!
Download report as PDF?