Industry report
Car & Motorbike
In our report, you can find out how the car & motorbike sector works in our network soluteNet and discover useful industry insights that will help you to position your products even better.
The automotive and motorbike sector is a particularly dynamic industry. Online sales of vehicles, vehicle parts and accessories have risen continuously in recent years. Over 80 per cent of car buyers and almost 70 per cent of motorbike buyers now complete at least part of the purchase process online. Online-Shops can benefit enormously from this development.
Over 80 per cent of car buyers and almost 70 per cent of motorbike buyers now complete at least part of the purchase process online. Online-Shops can benefit enormously from this development.
The target group
The target group in the car and motorbike industry is aged between 20 and 35.
Around 78% are male, while the remaining 22% are female.
Almost 50%
are traders
Trend
MORE THAN DOUBLED
Increase in online share by 7% - 15% until 2030
30-40%
of B2B customers are willing to increase their order value for online purchases.
*https://de.statista.com/statistik/daten/studie/664865/umfrage/umsatzanteil-des-e-commerce-im-grosshandel-mit-kfz-teilen-in-deutschland/
**https://www.mckinsey.de
Advertiser
>750
Shops
5 MIO
Offers
With over 7 million offers and more than 750 shops, the automotive and motorbike sector is a growing and diverse product range in our network.
The increasing trend towards online purchases of car and motorbike accessories is also intensifying competition. Traditional sales channels must adapt in order to not only maintain market share, but also to be successful online. It is therefore crucial to be present with your own offers ‒ through shopping adverts in search engines, on price comparison portals and/or on marketplaces.
Distribution
These 5 categories of the car and motorbike industry in our network are particularly popular for users:
The rim category is also very popular: from shiny chrome rims to ultra-light carbon designs
Performance
Overall, the following targets were achieved for our advertisers in the car & motorbike sector in 2023:
Autoteile & Zubehör
The average shopping basket value for car parts & accessories is 85€
The willingness to buyis very high here, with a purchase rate of 2.91
Over 25% of salesare made via Google Shopping Ads
Seasonality
The purchase rate also indicates the seasonality of the sector ‒ the last summer months from July to August and the subsequent cooler months from September to December in particular increase the propensity to buy in the car & motorbike sector.
The car parts and accessories product group clearly peaks in June and October. This may be due to the fact that many drivers prepare their vehicles for spring and winter during these months.
Interested? Then contact our experts!
Just fill out the form and send request!
Download report as PDF?